Apple TV+ has a higher hit rate than Netflix in the US

Apple TV+ has a higher hit rate than Netflix in the US Have you ever wondered if you know ten of your relatives? Netflix asked the same question about Apple TV + Unfortunately, we do not have a regular survey on the popularity of these two streaming services in Brazil, but from experience I say many (if not all) know about Netflix. , Only a few know that Apple is one. It offers the same service – albeit cheaper.

Although we are in the United States, the story is different.

Now, a study by Parrot Analytics has confirmed that Apple TV + is more popular than Netflix, although the number of products in the catalog is much smaller.

First, it is good to make it clear that Apple will not disclose its official numbers. Therefore, the information obtained will take into account consumer surveys, dramas, downloads and social media, among other engagements – in the US – between March and May 2022.

As shown in the chart above, Netflix has a larger catalog than Apple TV + (and HBO Max in between). Although there are a small number of original titles on Apple Stream, there are more “excellent” or “good” categories than “average” or “below average” categories.

According to research, one of the strengths of Apple TV + is that the original copies seem to be carefully selected – and I remind you, it’s a well-thought-out strategy to further strengthen the big names in cinema. Details. As a result, Apple’s original titles are in high demand, with less catalogs than competitors such as Netflix, Disney + and Hulu. That is, the “beat rate” is higher than the others.

The most requested series on Apple TV + is 24x higher than the average of all other series – a total of 2.7% of all products received. After a crash (“crash”) on average 16 times, and with 15 times – it guarantees a “very good” category for all three.

Other successful topics include, and (and I’ll open in parentheses to tie my favorite).

Check out the top ten streaming results below

Unlike this of its competitors, Apple does not offer older titles – which is probably one of the reasons why it has not been so successful. However, these results are very descriptive.

Almost every week, we receive news that a new topic is in the works or that new (and big) deals have been signed, just like a partnership with Nike. In fact, even a Brazilian is stuck with one of the products as the case may be. (“Printed”). So, here in Brazil, there is a chance that we will see an increase in demand – so we hope so.

Apple TV + The Apple TV app is available on more than 100 countries and territories, iPhone, iPad, Apple TV, Mac, Smart TV or online – as well as devices like Roku, Amazon Fire TV, Chromecast with Google TV. PlayStation and Xbox consoles. Service, with seven days free trial period. Anyone who buys and activates a new iPhone, iPad, Apple TV, Mac or iPod touch for a while will get a three-month Apple TV +. Apple is also part of the company’s subscription.

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