The “E&” group announced its cooperation with Microsoft to integrate GPT technology from Microsoft Azure OpenAI into its internal operations, in addition to working on developing a new service aimed at enhancing customer experiences and supporting the media sector.
The “E&” group thus becomes one of the first technology and digital services groups in the Middle East and North Africa region to take advantage of the capabilities of GPT technology within Azure services for artificial intelligence to enhance customer experience and develop products, which represents an important step in the field of using artificial intelligence AI in the sector. technology and communications.
The partnership aims to develop the internal systems in the group, including within human resources, as the integration of this technology helps to enhance its overall performance and enable faster decision-making, thus benefiting from the latest technologies in artificial intelligence technology.
The “E&” group announced its cooperation with Microsoft to integrate GPT technology from Microsoft Azure OpenAI into its internal operations, in addition to working on developing a new service aimed at enhancing customer experiences and supporting the media sector.
The “E&” group thus becomes one of the first technology and digital services groups in the Middle East and North Africa region to take advantage of the capabilities of GPT technology within Azure services for artificial intelligence to enhance customer experience and develop products, which represents an important step in the field of using artificial intelligence AI in the sector. technology and communications.
The partnership aims to develop the internal systems in the group, including within human resources, as the integration of this technology helps to enhance its overall performance and enable faster decision-making, thus benefiting from the latest technologies in artificial intelligence technology.
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Masoud Sharif Mahmoud, CEO of Communications from E&, said: We are pleased to cooperate with Microsoft within the framework of this new project, in line with our keenness to be the first to adopt and implement the latest technologies and advanced technology solutions, especially in the field of artificial intelligence. We are confident that this innovative service will contribute to achieving a sustainable and effective business system that leads to providing the best experiences for subscribers. GPT technology is of great importance in facilitating tasks for employees in a variety of ways, and driving business efficiency in various fields. This advanced technology contributes to improving customer experience by providing support services that can be customized according to multiple needs. Artificial intelligence technologies also work to develop the content industry in the media sector and achieve more interaction with subscribers, in addition to obtaining analyzes aimed at raising the quality of services.
For his part, Naim Yazbek, General Manager of Microsoft in the UAE, said: We have a long-term strategic partnership with the “E&” group, and we look forward to further cooperation to integrate advanced technologies within their innovative services. We have launched the Microsoft Azure service for artificial intelligence to enable customers to benefit from The power of large-scale AI models, as well as the performance efficiency, high reliability and security of Azure cloud computing infrastructure services, and integrated data privacy with trusted AI capabilities.
E& Etisalat is working during the first phase of implementation to take advantage of the capabilities of Microsoft Azure for artificial intelligence in its internal business, including chatbot services for human resources and decision-making processes, as it enables it to make faster and clearer decisions, improve KPIs and reduce The time and effort spent in daily operations.
Etisalat from “E&” is also working to take advantage of the Microsoft Azure service for artificial intelligence and customize it across various services in the UAE. This enables media professionals, including editors, to access Azure AI services to assist them in their daily tasks such as content creation, editing, translation and publishing, allowing them to focus on more creative tasks and improving the quality of their work.
The “E&” group and Microsoft have entered into a long-term strategic cooperation since 2022, to improve customer experiences and enhance the enterprise digital transformation journey. The multiple uses of the cloud at Microsoft to create new solutions and accelerate business growth for businesses.
