Stranger Things is helping Netflix break new records

Delays and a few years between episodes of the third and fourth episodes of Netflix, the most popular in Netflix, there was no shortage of notes that the fourth season was titled “Strange 4”. . “I was coming.

During this time of over-marketing, Netflix has partnered with fans’ food needs with a wealth of experience, emerging retail stores and a number of brands, helping to build expectations ahead of the first four seasons of the weekend.

Preliminary preparations have been made. Memorial Day, a holiday in the United States. The second half of the division season came on July 1, a few weeks later.

“The nightmare of the event will not stop at the end of the season,” said Josh Simon, vice president of Netflix Consumer Products. “We think these are great ways to engage fans in between competitions.”

It worked. Even before the four episodes of the second season appeared, the first half of the recent season became the most watched English language television series in Netflix history.

This success largely depends on the collaboration of a popular cultural discourse before the launch of “Strange Things 4”.

Brand partnerships with companies such as Domino, Mac Cosmetics, Quicksilver and others have made “strange things” culturally ubiquitous.

The series is back-to-back during the back-to-school season with backpack maker GenSport. This has helped Netflix increase product recognition.

With the success of the show, Netflix is ​​now using the cheapest and most commercially available version – the marketing expertise that is expected to launch in late 2022.

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